What is there today
Broad solar offering with detailed product and project content. Dense navigation splits the customer journey.
Recommended direction
Group by system type; bring completed work forward; simplify the path to a project conversation.
RESEARCH & DESIGN RATIONALE
A family resemblance.
A clearer experience.
Review of the parent directory and the seven linked company websites. Two additional brands have no linked website on the current directory.
The opportunity
The existing parent page displays the brands, but leaves visitors to work out which company fits their needs. The redesign adds a clear group introduction, descriptions for every company, capability-based navigation, and direct paths to the relevant teams.
The shared language comes from the existing black-and-orange identity. The premium feel comes from restraint: original logos, precise spacing, calm copy, large photography, and consistent interactions.
What is there today
Extensive service menu, service-area content, and visible contact information. Uses a different template from the newer companies.
Recommended direction
Use the common shell with service-first navigation, clear service categories, and prominent phone access.
What is there today
Custom homes, ICF expertise, floor plans, lots, and galleries provide strong material. Long generic sustainability copy dominates the introduction.
Recommended direction
Lead with homes and specific construction expertise; move educational material into focused supporting pages.
What is there today
Architecture, engineering, design-build, and staff navigation are present. The direct page was accessible after the search reader timed out.
Recommended direction
Organize around services, design process, and evidence of work; standardize the family navigation.
What is there today
Pools, outdoor products, service, and repairs are offered. Aggressive promotional language competes with the visual subject.
Recommended direction
Lead with spaces and craftsmanship; separate new-build, retail, and maintenance journeys.
What is there today
Clear breadth across site preparation, excavation, utilities, concrete, and project management. Contact links include both engineering and development email addresses.
Recommended direction
Keep practical service detail, verify contact routing, and use consistent project-led presentation.
What is there today
Products, mobile, gallery, and solutions navigation. Body copy also uses “Alarm & Security,” creating naming inconsistency.
Recommended direction
Use the approved company name consistently; lead with home experiences and system expertise.
What is there today
The parent directory lists the company as coming soon, with no linked website. No separate affiliated site was verified.
Recommended direction
Preserve the original logo and coming-soon status until the site URL and service scope are confirmed.
What is there today
The parent directory lists the company as coming soon, with no linked website. No separate affiliated site was verified.
Recommended direction
Preserve the original logo and coming-soon status; confirm service scope before adding claims.
A practical rollout.
- Establish the parent. Make the family understandable and each company easy to find.
- Share the foundation. Apply the common typography, spacing, navigation, buttons, and footer to the company sites.
- Refine each journey. Adapt imagery, services, and contact paths to each business.
- Verify before launch. Confirm company names, contact destinations, service areas, licenses, image rights, and the two coming-soon brands.
Reviewed September 24, 2026. This preview redesigns the parent site; linked company websites remain their existing live sites.