THE SOUTHWEST DESIGN LANGUAGE / 01
One family.
Nine identities.
A common visual foundation that preserves every company’s original logo and gives the group a consistent, premium presence.
Keep the identity.
Use each original logo without redrawing, recoloring, stretching, or replacing its lettering. Give it a calm black background and ample clear space. Always pair subsidiary navigation with a discreet “A Southwest Corridor company” link.



Black. Orange. Space.
Black is the foundation. Orange marks meaningful actions and small accents. White and neutral gray bring contrast to content. Keep photography in its natural colors.
Use black text on orange buttons. On light backgrounds, use #A84200 for small orange text. Keep body text at least 16px.
Quiet confidence.
Manrope for headings. Inter for body copy and controls. Regular-to-medium headline weights, generous line spacing, and short labels. Avoid all-caps paragraphs, sales hyperbole, and dense introductory copy.
Desktop headings 56–96px; mobile 40–56px. Body 16–20px. Labels 14px. Use a 1,320px content maximum and a consistent 8px spacing scale.
Shared structure.
Company-specific stories.
Use the same header, mobile navigation, button styles, project cards, service layouts, contact sections, and family footer across every site. Keep each company’s imagery, service structure, project examples, and calls to action specific to its customers.
2px corner radius. Thin neutral borders. No decorative gradients, heavy shadows, automatic carousels, or competing calls to action. Restrained 180–250ms transitions with reduced-motion support.
Show the work.
Use original project photography with consistent aspect ratios and verified captions. Wide architectural views establish context; close-ups communicate craft. Distinguish renderings from completed work. Prefer fewer excellent images to a crowded gallery.
Apply the same foundation.
| Company | Lead with | Primary action |
|---|---|---|
| Southwest Energy & Solar | Completed systems and clear system options | Discuss a solar project |
| Southwest Boiler & Mechanical | Service expertise and visible contact access | Request service |
| Southwest Builders & Design | Custom homes, plans, and ICF craftsmanship | Discuss your home |
| Southwest Architecture & Engineering | Design process and project studies | Discuss your design |
| Southwest Pool & Outdoor Living | Pools, outdoor spaces, and care | Plan your outdoor space |
| Southwest Development Group | Site work, infrastructure, and construction | Discuss your site |
| Southwest Alarm & Cinema | Cinema, audio, and home automation | Explore your system |
| Southwest Design Studio | Original identity; availability pending confirmation | Call for information |
| Southwest Brokerage & Title | Original identity; availability pending confirmation | Call for information |