THE SOUTHWEST DESIGN LANGUAGE / 01

One family.
Nine identities.

A common visual foundation that preserves every company’s original logo and gives the group a consistent, premium presence.

01

Keep the identity.

Use each original logo without redrawing, recoloring, stretching, or replacing its lettering. Give it a calm black background and ample clear space. Always pair subsidiary navigation with a discreet “A Southwest Corridor company” link.

02

Black. Orange. Space.

Black is the foundation. Orange marks meaningful actions and small accents. White and neutral gray bring contrast to content. Keep photography in its natural colors.

Corridor Black#080808
Southwest Orange#FF6A00
Architectural White#F5F5F3
Secondary Gray#AAAAAA

Use black text on orange buttons. On light backgrounds, use #A84200 for small orange text. Keep body text at least 16px.

03

Quiet confidence.

Considered in every detail.

Manrope for headings. Inter for body copy and controls. Regular-to-medium headline weights, generous line spacing, and short labels. Avoid all-caps paragraphs, sales hyperbole, and dense introductory copy.

Desktop headings 56–96px; mobile 40–56px. Body 16–20px. Labels 14px. Use a 1,320px content maximum and a consistent 8px spacing scale.

04

Shared structure.
Company-specific stories.

Use the same header, mobile navigation, button styles, project cards, service layouts, contact sections, and family footer across every site. Keep each company’s imagery, service structure, project examples, and calls to action specific to its customers.

2px corner radius. Thin neutral borders. No decorative gradients, heavy shadows, automatic carousels, or competing calls to action. Restrained 180–250ms transitions with reduced-motion support.

05

Show the work.

Use original project photography with consistent aspect ratios and verified captions. Wide architectural views establish context; close-ups communicate craft. Distinguish renderings from completed work. Prefer fewer excellent images to a crowded gallery.

06

Apply the same foundation.

CompanyLead withPrimary action
Southwest Energy & SolarCompleted systems and clear system optionsDiscuss a solar project
Southwest Boiler & MechanicalService expertise and visible contact accessRequest service
Southwest Builders & DesignCustom homes, plans, and ICF craftsmanshipDiscuss your home
Southwest Architecture & EngineeringDesign process and project studiesDiscuss your design
Southwest Pool & Outdoor LivingPools, outdoor spaces, and carePlan your outdoor space
Southwest Development GroupSite work, infrastructure, and constructionDiscuss your site
Southwest Alarm & CinemaCinema, audio, and home automationExplore your system
Southwest Design StudioOriginal identity; availability pending confirmationCall for information
Southwest Brokerage & TitleOriginal identity; availability pending confirmationCall for information